Skills & Competencies for Marketing Communications Specialist II

Marketing Communications Specialist II job profile

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JOB SUMMARY for Marketing Communications Specialist II

Coordinates and implements marketing communications projects.

JOB RESPONSIBILITIES for Marketing Communications Specialist II

Supports the planning and execution of trade shows, special events, and conferences to showcase products and amplify messaging. Creates consistent themes, messaging, and branding in all communication touch points, including advertising and social media. Sources and develops content and visual collateral for campaigns. Tracks projects and prepares status reports for stakeholders. Liaises with the media, vendors, and internal sales and product teams.

Marketing Communications Specialist II SALARY RANGE

BASE 50%
$74,735
TOTAL 50%
$77,326
Job Level
P02
Job Code
SM15000347
Education/Degree
Bachelor's Degree
Reports To
Supervisor or Manager

Marketing Communications Specialist II Skills and Competencies List

Proficiency Levels and Behavioural Indicators
Salary.com identifies five increasing levels of proficiency for each skill/competency. Some jobs require only a relatively low level of proficiency in each skill/competency, while other jobs will require a more advanced level of proficiency in the same skill/competency. These levels rate the degree of proficiency (skill level, expertise) we expect the incumbent to perform in the given skill/competency for the given job. Note that we intentionally do not associate timeframes or years of experience in performing the skill/competency because that can be misleading. Proficiency levels identify what the incumbent knows and can do rather than how long they have been doing it. Also, note that the proficiency levels are cumulative, e.g., a level 4 proficiency implies the ability to perform all the behaviors at the lower levels.
Check each Marketing Communications Specialist II skill and competencie below to view definitions.
JOB FAMILY COMPETENCIES CORE COMPETENCIES
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11 general skills or competencies (Job family competencies) for Marketing Communications Specialist II

1 Job Family Competencies – Proofreading
Proficiency Level -2
Skill definition-Reviewing and examining text to make the content error-free and communicate the correct message to the target audience.
Level 1 Behaviors
(General Familiarity)
Explains the differences between proofreading and editing.
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Level 2 Behaviors
(Light Experience)
Follows a checking list to perform proofreading for the content.
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Level 3 Behaviors
(Moderate Experience)
Performs proofreading to produce documents in a deadline-driven environment.
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Level 4 Behaviors
(Extensive Experience)
Oversees the proofreading process to improve the content's overall quality.
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Level 5 Behaviors
(Mastery)
Creates proofreading content with an emphasis on business writing to articulate client value.
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2 Job Family Competencies – Advertising
Proficiency Level -2
Skill definition-Promoting and selling products, services, or ideas to convince our target customers in choosing a specific brand.
Level 1 Behaviors
(General Familiarity)
Explains basic advertising principles and methodologies for making meaningful sales.
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Level 2 Behaviors
(Light Experience)
Conducts basic media research to support future advertising activities.
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Level 3 Behaviors
(Moderate Experience)
Implements a customized advertising solutions to meet business objectives.
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Level 4 Behaviors
(Extensive Experience)
Oversees various facets of advertising activities for numerous markets across all business territory.
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Level 5 Behaviors
(Mastery)
Monitors advertising effectiveness to forecast competition in the market.
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3 Marketing Communications Specialist II - Skill and Competency
Proficiency Level - 3
4 Skill and Competency - Marketing Communications Specialist II
Proficiency Level - 4
5 Competency for - Marketing Communications Specialist II
Proficiency Level - 5

12 soft skills or competencies (core competencies) for Marketing Communications Specialist II

1 Core Competencies – Products And Services
Proficiency Level -2
Skill definition-Knowledge of the full array of our organization's products and services including those that are created for internal customers; insight into the differentiating factors that distinguish them from those of competitors.
Level 1 Behaviors
(General Familiarity)
Discusses the primary markets for the P/S.
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Level 2 Behaviors
(Light Experience)
Summarizes the features, specifications, or functions of any given P/S.
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Level 3 Behaviors
(Moderate Experience)
Explores target customers to sell and deliver products and services.
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Level 4 Behaviors
(Extensive Experience)
Instructs others to explain the key factors that differentiate the products from those of the competitors.
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Level 5 Behaviors
(Mastery)
Initiates an evaluation of the past, evolution, and future plans of the product or service line.
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2 Core Competencies – Innovation
Proficiency Level -2
Skill definition-The ability and process of implementing new ideas and initiatives to improve organizational performance.
Level 1 Behaviors
(General Familiarity)
Explains our key business strategies and priorities.
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Level 2 Behaviors
(Light Experience)
Reports and communicates market and competitor status regularly to the management team.
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Level 3 Behaviors
(Moderate Experience)
Evaluates supply chain efficiency with an eye toward improving shortcomings.
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Level 4 Behaviors
(Extensive Experience)
Leverages the latest technologies and tools that enhance business analytics.
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Level 5 Behaviors
(Mastery)
Designs and implements feedback loops to identify and promptly address business problems.
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3 Marketing Communications Specialist II - Skill and Competency
Proficiency Level - 3
4 Skill and Competency - Marketing Communications Specialist II
Proficiency Level - 4
5 Competency for - Marketing Communications Specialist II
Proficiency Level - 5

Summary of Marketing Communications Specialist II skills and competencies

There are 0 hard skills for Marketing Communications Specialist II.
11 general skills for Marketing Communications Specialist II, Proofreading, Advertising, Brand Management, etc.
12 soft skills for Marketing Communications Specialist II, Products And Services, Innovation, Attention to Detail, etc.
While the list totals 23 distinct skills, it's important to note that not all are required to be mastered to the same degree. Some skills may only need a basic understanding, whereas others demand a higher level of expertise.
For instance, as a Marketing Communications Specialist II, he or she needs to be proficient in Products And Services, be proficient in Innovation, and be skilled in Attention to Detail.

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